Alexey Solovyov (Russia)

The evolution of "techniques of oneself" from antiquity to the present day was due to a change in the modes of "social construction of reality" and, as a result, changes in the relationship between the subject and the truth of his being. In the modern civilized world, the basis of which is "emotional capitalism", these technicians become part of economic production, and the process of their use and application is closely intertwined with the ideology of a "consumer society". The report will present a phenomenological analysis of the specifics of the formation and application of "techniques of oneself" in the modern era.